Milkman Grocery-Better Grocery Delivery Service Blog and Business Talk: Grocery Delivery Marketing

Wednesday, January 20, 2016

Grocery Delivery Marketing

One of the biggest online grocery delivery services right now is FreshDirect. The company is positioned in the Mid-Atlantic region with a big following in that area. NYC and Philly are the most south the company goes. The highest north the company can reach is around certain areas of CT.

I have always had a major issues with the fact that FreshDirect is very restrictive to their customers, and charges a very high fee for their services. However, this article I found in the Supermarket news is awesome when it comes to the company's marketing strategies.

One of the greatest parts of this article is about how FreshDirect is focusing on what customers are using to order, and how the company can maintain their marketing message across the different platforms. For example, customers use desktops computers to place an order during the week being at work more, but they place an order through mobile devices on weekends being home at that point.

Very insightful article!! Even though I dislike the company, still got to give it up to great hustle here :)

Thoughts and/or Comments??

Jaymo

http://m.supermarketnews.com/online-retail/freshdirect-targets-multi-device-strategies

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About Me

My name is James Maloughney. I grew up in North
Central Massachusetts in the Leominster/Fitchburg area of Worcester County. I went to a small parochial high school in Fitchburg named St. Bernard’s Central Catholic. I was a star basketball player there breaking the scoring record before I graduated (my record was broken about 4 years later). I went to Franklin Pierce University where I spent five years and received two business degrees. I acquired a Bachelor’s degree in Business Management, and Master’s degree in Business Administration with a concentration in Leadership and Business Strategy. Once I left college, I worked for a smalll
start-up and organic food company named Little Duck Organic for about 10-11 months. The business sold organic fruit snacks for toddlers and small children. While I was there, the company grew dramatically, and the products were sold in
every state all over the country and more. I also worked for Wegman’s Food Market as a sales associate in the bakery area. These first two occupations only stoke the embers of my urge to get into the grocery industry. Lastly, I currently work at a home health care sleep company named Regional Home Care. I worked in many different positions here moving from a Respiratory Scheduler to an Insurance Compliance Team Leader. Working in the health care industry has taught me
many things, but most importantly it has taught me that creating value/caring for people really does mean a lot to consumers. Health care is supposed to be all about the patient. However, the health care industry does the complete opposite
allowing insurance companies and the government to call the shots. I vow that this company will be more than just the bottom line. I vow that this company will deliver on its promises, and create value for customers and employees to
keep them coming back for more and more.

About Milkman Grocery

Milkman Grocery Delivery Services is a business that was created to deliver groceries effectively, efficiently, and timely to
customers in the MA area (more states coming soon). The service will be
marketed through a large social media presence, app/website, and print media
for certain areas within Massachusetts. What you are about to read on this blog is a culmination of the the research I
have put down on paper as well as business experience/education that has driven
me to develop and build this organization. This is an idea I have had in my
head since I was finishing my MBA at Franklin Pierce University. I am going to
show everyone what the future holds for food e-commerce, and where this company
will bring the grocery industry.

Facebook: @milkmangrocery

Twitter: @GroceryMilkman

About the Milkman Blog

Wednesday, January 20, 2016

Grocery Delivery Marketing

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